Turismo Z is a collaboration campaign between auto brand Nissan and game brand Gran Turismo for advertising the Nissan Z car. The Nissan Z targets Gen Z consumers who have an appreciation for the analog experience. Turismo Z is a mobile car racing game that focuses on educating about the Nissan Z's features such as manual transmission, while also building loyalty to the Nissan brand. This project was a group effort that included research, brand development and design, marketing strategy development, and game app design. The project was completed under the supervision of design and advertising agency Designory.